Domain Authority 2.0
Digital Marketing

March 5, 2019: Domain Authority 2.0 Update

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Domain Authority 2.0 has landed – providing search marketers the ability to more accurately understand and report on a site’s ability to rank in search results.

You may have noticed a change in your DA score on or after March 5, 2019. Your eyes have not deceived you. You are experiencing a new and improved version of the Domain Authority model, which includes new factors like Spam Score, link-quality patterns, and a machine-learned model that is designed to keep better pace with Google’s algorithm updates and more accurately correlate with search engine results. Read more

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